Celebrate Gloucester’s Salty Charm at the 4th Annual So Salty Festival!
January 25–26, 2025 | 10:00 AM–5:00 PM
Join the fun as Gloucester celebrates its unique, salty character during the 4th Annual So Salty Festival! Taking place on January 25 and 26, 2025, this two-day event offers free ice sculptures, cultural activities, and special deals from local businesses in Downtown Gloucester. Last year, over 1,800 attendees joined in, and this year promises to be even better!
The Cape Ann Museum, in partnership with Discover Gloucester and local businesses, brings you two full days of free programming to brighten the winter season. Inspired by Salem’s So Sweet event, this festival features ice sculptures, live music, salty treats, kids’ art activities, and more.
Highlights
- Find 10 Ice Sculptures Around Downtown Gloucester!
Grab a map at the Cape Ann Museum Information Tent (27 Pleasant St.) and explore all 10 salty-themed sculptures scattered throughout downtown. - Enjoy Food, Shopping, and Entertainment:
With salty treats, special discounts, and interactive activities, there’s something for everyone!
Festival Offers & Activities
All Weekend (Saturday, Jan. 25 & Sunday, Jan. 26):
- Mile Marker One (75 Essex Ave, Route 133): Dine in an igloo and enjoy breakfast, lunch, dinner, or a Sweet & Salty Cocktail.
- Blue Shutters Beachside Inn (1 Nautilus Rd): 25% off room rates.
- Goodlinens Studio (130 Main St): 20% off bath salts and mills.
- Cape Ann Olive Oil (57 Main St): 20% off salt and select products.
- Source Bakery (3 Duncan St): Buy one, get one free Maldon Salt-topped chocolate chip cookies.
- Fireflies Boutique (100 Main St): Free saltwater taffy + 20%–50% off sale items.
- Dogtown Books (132 Main St): Create magnetic Salty Poetry Snippets and browse free/$1 books.
- The Bookstore of Gloucester (61 Main St): 10% off select “salty” titles.
- Castaways Vintage Café (65 Main St): $2 salted caramel lattes and $20 Salty Crew neck sweatshirts.
- Mark Adrian Shoes (103 Main St): Buy 3 socks, get 1 free.
- Jon Sarkin Studio (39 Main St): 15% off all fine art.
- Gloucester Apparel (44 Main St): Free fish gibbet or shark sticker, $20 Lobster/Tuna SPF hoodies, $30 puffer jackets.
- Toodeloos (142 Main St): Free candy and stickers with new designs.
- Masshole & Co. Pet Provisions (137 Main St): Paw-Garita (dog-friendly cucumber drink) with purchase.
- The Cave (44 Main St): 25% off select items.
- Design of Mine (33 Main St): 40% off storewide + complimentary prosecco.
- Pop Gallery (67 Main St): 25% off select items + giveaways and treats.
Saturday, January 25
- Sea Shanties Sing-Along by Three Sheets to the Wind
2:00 PM–4:00 PM, Unitarian Universalist Church, 10 Church St. - Salty Craft Activity
10:00 AM–4:00 PM, Maritime Gloucester, 23 Harbor Loop - Seasoned Snowman Popcorn Bags (with The Open Door)
10:30 AM–12:00 PM, Sawyer Free Library, 21 Main St. - Open Mic Poetry Readings
3:00 PM–5:00 PM, Lockwood Studios, 2 Eastern Ave. - Vintage Filigree Eye-Spy Activity
All Day, Lockwood Studios, 2 Eastern Ave.
Sunday, January 26
- Salty Craft Activity
10:00 AM–4:00 PM, Maritime Gloucester, 23 Harbor Loop - Saltwater Dough Fish Painting (while supplies last)
Local Colors, 121 Main St. - Open Mic Poetry Readings with refreshments
3:00 PM–5:00 PM, Lockwood Studios, 2 Eastern Ave. - Salty Suncatchers ($20)
Pat D’s Photos, 44 Main St. - Raffle & Special Drinks (Frosty Tide and Salty Beach)
Shore Nutrition, 139 Main St. - Vintage Filigree Eye-Spy Activity
All Day, Lockwood Studios, 2 Eastern Ave.
